since 2026
You have a company.You don’t have a brand yet.
Identity, packaging, and the storefront you sell on. One of us, four full builds a year. Five are hung in the rooms below, with the thinking behind them.
One of us. Six weeks at the outside. One brand, finished.
L’atelier — the studio
The logo is the last decision. It is just the first thing anyone notices.
Founders arrive asking for a mark and leave with a sentence. The mark takes three weeks and everybody enjoys making it. The sentence takes two, is uncomfortable, and is the reason the mark works at all — a mark is only ever shorthand for something you already decided.
So we start with the sentence. We work with founders in the first two years, before the deck and before the logo, while the story is still a guess. One person does the whole thing end to end — which is why we only take four full builds a year, and why that is on the site rather than saved for a meeting.
Founders launching or scaling a physical product, who know the product is premium and know the brand does not say so yet. Either you are pre-launch and need to arrive looking funded, or you are trading already and have outgrown the branding you started with.
You are not here for a logo. You want the whole thing coherent — identity, packaging, storefront — and done properly.
Most of the work never gets photographed. Unit cost, reorder, shelf life — that is what decides whether the good-looking part survives a real order.
That is where we are sharpest, not a rule — a service or a platform has the same problem, and gets the same system.
Three ways in. Each one contains the one before it — so start where you are, and come back when there is more runway.
The Mark
Brand identity
$2,000
Everything a new venture needs to stop looking like a side project.
The mark — logo and mark system, colour and typography, drawn to hold at a favicon and on a shopfront, with guidelines short enough that they actually get followed.
The kit — social avatars, banners and templates, ready to use the day you launch. You arrive with a name; you leave with an identity that looks intentional. No website.
For anyone who has a name, a product and nothing that looks like a company yet.
The System
Brand + website
$6,000
Everything in The Mark, plus the two things that turn an identity into a business people can find.
The voice — art direction, design language and iconography, then your positioning line, your story, and the tone every piece of copy after this is written in.
The site — designed, built and live. Multi-page and mobile-first, built to make you look established: home, story, product, contact. Arrive with an idea, leave with a business that looks funded.
For service, digital and pre-launch brands who need to look the part before they are.
The House
The physical product launch
From $12,500
Everything in The System, plus the two things a physical product actually needs to sell.
The store — full e-commerce, products and checkout, built to take orders from day one, not a brochure with a buy button.
The package — designed by someone who’s shipped one. Packaging that photographs well is not packaging that ships at the right cost and reorders without a redesign; boxes, labels and inserts go all the way to print-ready artwork, with the material and finish called by someone who’s stood at the other end of a print run.
For founders putting a real product into the world — built by someone who’s designed, packaged, shipped and sold one, not just drawn it.
Tell us what you sell. If you can’t, that’s the first job.
One line. It lands in the opening of the frame as you type, and shrinks until it fits — which is most of the job, done in public, before we have met.